Anglais Optichannel Retail. Beyond the Digital Hysteria; Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer (édition en anglais)

À propos

The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are already heralding in the next phase of seismic change.
In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers us a realistic view of the retail of the future and sets out a practical framework for a successful strategy that strikes the right balance between profit, competitiveness and customer focus.


Voir les détails produits

Rayons : Entreprise, économie & droit > Entreprise, gestion et management > Fonctionnement / Organisation > Marketing


  • Auteur(s)

    Gino Van Ossel

  • Éditeur

    LANNOO

  • Distributeur

    Interart

  • Date de parution

    02/04/2019

  • EAN

    9789401459501

  • Disponibilité

    Disponible

  • Nombre de pages

    326 Pages

  • Longueur

    25 cm

  • Largeur

    18 cm

  • Épaisseur

    3 cm

  • Poids

    760 g

  • Support principal

    Grand format

Infos supplémentaires : Broché  

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